Mother New York recently moved to 595 11th Ave. on the far west side of Manhattan. To introduce itself to the neighborhood, the agency decided to screw with the locals—keeping them guessing about just what the new storefront was going to be. They put up banners pretending to offer hot dogs made from endangered species, cosmetic surgery for pets, funeral services for insects and transsexual moustache grooming. The people interviewed on the street seemed fairly good natured about being messed with, though PETA may have something to say about the panda hors d'oeuvres. Via Creativity.