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Euroleague ballers Shawn James, Kyle Hines, Robin Benzing and Sergio Rodriguez hoop it up poolside and make a big splash in Crispin Porter + Bogusky London's new Turkish Airlines spot that builds up to an amazing aqua-dunk.
In the making-of clip, executive producer Rob Steiner sums up the challenge: "It's a one-shot ad—30 seconds. We've got two cranes, 12 players—four pros—all of whom have to be synchronized and choreographed perfectly. We've got one day to shoot this, but in reality we've got four hours, because the professionals are only here for that time."
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