Advergirl ditches free time, restarts blog

Advergirl
Last month, we went looking for beloved blogger Leigh “Advergirl” Householder, who had been MIA since November. We found her living in the wilds of the Midwest, subsisting on a diet of roots and grubs. Or actually she was just really busy. But now she’s back and blogging at a breakneck pace. Householder says the newly redesigned Advergirl will “focus on less time-sensitive topics—from strategy to trends to campaigns-that-need-to-die-already.” But she’s also flexing her account-exec experience by launching an “Advice for Newbies” series, which starts with an excellent entry on “your real job description.” Welcome back, Advergirl. Hope you enjoyed that free time while you had it.

—Posted by David Griner