Admen gussied up for AmEx fashion photos

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The middle of a tough recession is an iffy time to model $1,500 Burberry trenchcoats. But ad guys don't get the call from from fashion photographers often, so they have to throw caution to the wind when it happens. Jeff Goodby, above, is one of nine ad guys featured in a fashion spread devoted to "Today's Real Mad Men" in the current issue of the American Express lux magazine Departures (published for Platinum Card and Centurion members only). He joins David Droga, Duncan Marshall, Andrew Essex and Ted Royer of Droga5; Gerry Graf of Saatchi & Saatchi; Brad Kay and Marty Cooke of SS+K; and Benson Hausman of Kraftworks NYC. They're all trying their best to look pensive, intelligent and/or stylish, except for Graf, who's just chuckling, maybe because the watch he's wearing is worth more than entry-level Saatchi staff probably make in a year.

—Posted by Tim Nudd