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Animal rights activists are upset about, well, everything, but they're especially mad about an Adidas World Cup campaign in which soccer players are holding bloody cow hearts.
The tagline for the ads featuring players from various nations is reportedly, "During the World Cup, I will give my heart to the cause."
After the images were leaked on German forward Lukas Podolski's Instagram account, they were quickly criticized by Four Paws, an animal rights group from his own country.
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