Ad takes a nice look at today’s mean kids

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When I was a kid, “cyberbullying” meant having your face slammed into the screen of an Apple II while you were trying to ford a river in Oregon Trail. But I’m not so naïve that I don’t recognize the potential for 24-hour bullying now that communication has expanded beyond yelling “you’re gay!” across a crowded lunchroom. There are a few ads in circulation about cyberbullying, but the best one is (fittingly) an interactive banner ad by British agency Profero.

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