Absolut has landed none other than Kanye West to star in a mock infomercial for BeKanye, a tablet that (in an Absolut world) turns anyone and everyone who ingests it into him—giving them fame, fortune, luck with the ladies, and a license to call the president racist. Why West would want an army of himself running around outside his control is beyond us, and BeKanye’s Web site wasn’t much help. What it did mention, to our dismay, was the presence of “Kanye’s microscopic biogenetic materials” in this magical pill of his. We don’t like the sound of that.
—Posted by David Kiefaber