Aaron Paul's Xbox One Ad Is a Little Too Good: It Can Accidentally Turn Your Console On

Well, the voice commands certainly work

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

If a new Xbox One ad gone awry is any indication, the voice-command function on the Microsoft Kinect device is working a little too well for some gamers.

The commercial shows Aaron Paul, best known for playing Jesse Pinkman on Breaking Bad, using the feature by bossing around an Xbox. But according to complaints on social media sites including Twitter, the spot's audio accidentally—and amusingly—turns on the consoles of viewers who happen to watch it while in the same room as their voice-enabled Xbox Ones and Xbox Kinects.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in