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People are so concerned with keeping harmful toxins and chemicals out of their food, cleaning products and makeup, but what about something most of us use at least twice a day? Ever think about the chemicals that could be hiding inside your toothpaste?
Yeah, probably not. But don’t worry, Hello Products is looking out for you.
Cue an animated exposé of sorts–cleverly titled “An Inconvenient Tooth”– from toothpaste company Hello Products. In one of its biggest marketing campaigns, Hello–founded by Craig Dubitsky in 2012–uses a charismatic yet slightly creepy animated tooth named Toothy to convey that “Hello uses awesome ingredients that work great and taste great,” according to Joshua Nafman, the brand’s vp of marketing.
The goal of the campaign was to tell the story of the brand and its natural, do-gooder approach to its products.
“What
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