’70s Ad Hinted That Twinkies Were Not of This World

Indestructible food for your endless voyage

Hostess, which is going out of business after a crippling strike, had a proud history of weird ads, particularly back in the 1970s. This one for Twinkies is a classic. Note the ongoing fascination with the space age; the spot's casual sexism; and the implication that Twinkies could probably survive, more or less still edible, a trip across the yawning chasm of space. Twinkies ads stayed weird up through this summer, when Olympic-timed ads from Bernstein-Rein characterized them as the choice of the world's worst athletes. It's a shame Twinkies are going away, but actually, they'll be with us for another 88 years. In 1999, Bill Clinton included some Twinkies in a millennium time capsule that's due to be opened in 2100.