The latest Super Bowl XL news: Big-ticket ads aim for the really small screen (USA Today) • Internet gambling site lets viewers bet on popularity of Super Bowl ads (New York Post) • 40 reasons to love the Super Bowl (Fort Worth Star-Telegram) • United Airlines rejoins Super Bowl on a spot basis (PR Newswire) • Sure you spent $2.5 million on 30 seconds, but did you bother to buy
any search? (DM News) • Ford Field may as well be GM Field (Orlando Sun-Sentinel) • ABC replaces all Super Bowl ads with public service campaigns. Not.
(The Indianapolis Star) • Super Bowl ad humor cleans up (MarketWatch).
—Posted by Catharine P. Taylor