Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Crowdsourced creativity finally seems to have made an ad worth watching. The Tron-themed spot below was created as part of Duck Tape's "Stuck on Duck Video Project" open to members of Tongal.com, a site that lets companies outsource their filmmaking to the masses. The winner was a scrappy San Francisco group called Ryactive, which snagged a modest $5,000 prize and, more importantly, a glowing writeup by Wired. Apparently, the secret to building low-budget buzz is to hire talent who already have a track record of going viral.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in