25 Brilliant Ad Campaigns That Will Win Lions in Cannes

Pre-festival favorites, from Fearless Girl to Louise Delage

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

One bronze statue will be chasing lots of gold ones on the Croisette next week, as McCann’s Fearless Girl enters the Cannes Lions festival as a heavy favorite for hardware. But it’s hardly the only brilliant work that will be jostling for attention in the jury rooms.

Leo Burnett is out with its 30th annual Cannes Predictions list, which you can see below. If there’s a common thread that connects them, it’s the power of the unexpected, from a completely new way to talk about organ donation to an overnight Instagram success who hid a troubling secret.

Visit

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in