Most celebrity-backed technology commercials of the 1980s were pretty terrible. These 10 were pretty awesome. Or at least, in some cases, awesomely terrible.
- Dick Cavett
Why would such a bright guy ever sign up to portray himself as a sexist throwback from the 1950s?
- Jack Black
Advertiser: Atari’s ‘Pitfall’
A comedic legend in the making. And in a pith helmet.
- King Kong Bundy
Advertiser: Headstart Computer
You can just picture the pro wrestler putting emphasis on a different word with each take. He obviously settled on “unsuspected.”
- George Plimpton
Truly one of the strangest endorsement partnerships of all time.
- Phil Hartman
Advertiser: ‘Ice Hockey’ by Activision
I’m sorry, I mean “ICE HOCKEY BY ACTIVISION!”
- Bill Cosby
Advertiser: Texas Instruments
What can I say, the man makes a computer about as exciting as a Pudding Pop.
- Alan Alda
Advertiser: Atari Writer
The Atari: So powerful it can make the typewriter obsolete and rewrite the Declaration of Independence.
- Kevin Costner
Costner seems to work about as hard at the office as he does in his movies.
- William Shatner
Advertiser: the Commodore Vic-20
Admit it, when he rub-taps the keyboard with those two fingers, you’ve never wanted to be a Vic-20 so much in your life.
- John Cleese
When every other computer claims to be the best ever, you might as well just hire John Cleese to scream about how yours is heavy and comes in a nice box. And then kill a guy.