Tim Nudd | Adweek
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Tim Nudd
Huggies App Sends You a Tweet Whenever Your Kid Pees in His Diaper Parenting awards await

Today in useless marketing-driven product innovations, we have Huggies TweetPee, a little sensor dreamed up by Ogilvy Brazil that affixes to your baby's diaper, syncs with an app and tweets…

May 8, 2013, 1:15 PM EDT

Ad of the Day: Volkswagen Not everyone loves the automaker's fuel-saving Start/Stop technology

When done right, wryly positioning a product benefit as a potential liability can be a great formula for comedy. So it is with this new U.K. Volkswagen spot, which promotes…

May 8, 2013, 11:54 AM EDT

YouTube's 10 Most-Watched Ads in April A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

May 8, 2013, 7:14 AM EDT

Susie Essman Celebrates Mother's Day by Clenching Her Snapdragon for Virgin Mobile Kicking a daughter to the curb

Any Mother's Day commercial with Susie Essman is not going to be warm and fuzzy. The Curb Your Enthusiasm star appears in the new online video below for Virgin Mobile…

May 7, 2013, 4:03 PM EDT

Finlandia Creates Epic World 'Where Cheese Reigns' and Oddballs Abound Barton F. Graf campaign gets painterly

Finlandia cheese may come from Finland, but its new ad campaign from Barton F. Graf 9000 takes a detour through Flanders with its comical paintings of a land "where cheese…

May 7, 2013, 3:40 PM EDT

Jeff Goodby Has Advice for Don Draper Where Chevrolet Is Concerned Multi-agency approach? Hmmm…

Jeff Goodby has some experience teaming up with another agency to work on Chevrolet—an experiment that didn't go so well for him. So, in light of Sunday's episode of Mad…

May 7, 2013, 1:58 PM EDT

Google Celebrates Moms With Poignant Ad for Mother's Day A new specialty from Whirled

Google traditionally does a special Google Doodle for Mother's Day. This year, it's adding another gift—the commercial below from creative agency Whirled, saluting moms for everything they do. As Procter…

May 7, 2013, 6:54 AM EDT

A Philips Sonicare Ad That Was 5,000 Years in the Making Still using that old toothbrush, caveman?

IDEA: You're an intelligent, civilized human who enjoys all the efficiencies of modern life. So why do you use knuckledragging technology to clean your teeth? That's Philips Sonicare's question to…

May 6, 2013, 10:18 PM EDT

Ad of the Day: Target Retailer builds giant dollhouse inside Grand Central to show off its Threshold collection

If you build it, they will shop. That is Target's thinking, as the retailer unveiled a mind-boggling project on Monday—a life-size, two-story dollhouse in Grand Central Terminal's Vanderbilt Hall stuffed full…

May 6, 2013, 4:32 PM EDT

Nicole Kidman Is Gloriously Happy in First U.S. Ads for Australian Multivitamins First of four Swisse Wellness spots

Nicole Kidman frolics around in some fields, giggles a lot and just generally looks happy and healthy in her first ad campaign for Swisse Wellness, Australia's No. 1 multivitamin brand.…

May 3, 2013, 4:03 PM EDT

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