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Tim Nudd
Agency Tries to Make an Ad That's All but Unskippable as YouTube Preroll Doing more in those precious first five seconds

The numbers don't lie: When a YouTube preroll ad comes on, users are primed to click the "Skip Ad" button the very millisecond it appears on screen. Research says 94…

July 29, 2014, 11:22 AM EDT

Oh, Snap! Slim Jim Brings Back Famous Old Tagline, With a Modern Twist DDB explains new campaign

IDEA: It's been two decades since "Macho Man" Randy Savage bellowed at young men to "Snap into a Slim Jim." Many in the current target market for the ConAgra meat…

July 28, 2014, 5:02 PM EDT

Ad of the Day: Bone-Crushing Duracell Spots Look at the Same NFL Play From Two Angles 49ers vs. Seahawks

The 2014 NFL season is almost upon us. And while Duracell may have a tough time producing advertising on quite the level of its masterly Derrick Coleman spot from last…

July 28, 2014, 1:52 PM EDT

Nike Packages Ultra-Flexible Sneakers in a Tiny Shoebox 1/3 of the Regular Size Cute, and not bad for the planet either

Here's a lovely little packaging idea from Nike, and we do mean little. The Nike Free 5.0 is one of the most flexible sneakers ever made. And that's clear right from…

July 25, 2014, 7:22 AM EDT

Expedia Travels Back in Time to Recreate Your Best Throwback Thursday Photos One a week through August

Expedia and 180LA have done a nice job lately of thinking more broadly about the concept of travel, going beyond physical journeys into emotional, even spiritual ones. (Among its more…

July 24, 2014, 2:59 PM EDT

Family Gets Shot by 3,192 Paintballs in 5 Seconds in Ad That Supposedly Means Well The real target? Foul language

VidAngel doesn't like foul language, but clearly has less of a problem with violence. The company, which cleans up streaming content online by filtering out obscene language and other objectionable material,…

July 23, 2014, 2:19 PM EDT

Put Away the Duff Beer and Pour Yourself a Glass of Simpsons Wine Mmmm, Homer and Marge concept packaging

Looking to stock up on beverages for FXX's 12-day, 25-season Simpsons marathon? Simpsons wine would do the trick—if only it were real. Russian designers Constantin Bolimond and Dmitry Patsukevich did some…

July 23, 2014, 11:23 AM EDT

Ad of the Day: Apple Feels the Love for the MacBook Air in Joyful 'Stickers' Spot Passion through personalization

There's a lot to love about TBWA\Media Arts Lab's new Apple ad, a delightfully frenetic 30-second set piece—done in a stop-motion-like style—that sees MacBook Airs festooned by stickers reflecting their…

July 22, 2014, 11:15 AM EDT

10 Most Watched Ads on YouTube in June The World Cup, Father's Day, beer ads and more

When Beats by Dre released its brilliant World Cup spot, "The Game Before the Game" early last month, we wondered if the headphones company had outplayed Nike at its own…

July 21, 2014, 2:29 PM EDT

Ad of the Day: Dick's Sporting Goods Scores With Another Dramatic Salute to Everyday Athletes Seizing the moment

Like the everyday athletes it profiles, Dick's Sporting Goods remains a bit of an unsung hero in the sports marketing world. But that continues to change, thanks to its consistently…

July 21, 2014, 1:17 PM EDT

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