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Tim Nudd
Brands Are in Love With the #WhatIsLoveIn4Words Game, but They Only Love Themselves This one was too easy

A Twitter hashtag game like #WhatIsLoveIn4Words is irresistible to brands. It's easy, and the answer is simple: With only a few exceptions, they love themselves first. Check out a slew of…

February 12, 2015, 1:26 PM EST

Gatorade Digitally Remastered 'Be Like Mike' After 23 Years, and Damn Does It Hold Up Classic spot looks like new

For those of us who've spent too many hours digging through YouTube trying to find good-looking versions of classic ads, this is quite a treat: As part of its 50th…

February 12, 2015, 11:16 AM EST

Ad of the Day: MetLife's Doting Dad Is Also a Liar in This Ad With a Heartbreaking Twist Standout spot breaks through the clichés

The tearjerking Asian insurance commercial has become something of a cliché after so many years of emotional Thai Life spots. But MetLife Hong Kong breathes new life into the form…

February 12, 2015, 8:52 AM EST

Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together Luckily, there's help

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can't Ikea? And the company does in these fun billboards, from German agency thjnk, that…

February 11, 2015, 1:01 PM EST

Infographic: The Crazy Personalities of 5 Archetypal Agency People You'll recognize a lot of these quirks

Here's an oldie, but new to us: The Anatomy of an Agency infographic from Grip Limited, offering pretty spot-on portraits of agency people (art director, copywriter, account person, developer, finance…

February 11, 2015, 9:22 AM EST

ESPN's New SportsCenter Ad Reveals the True Identity of Katy Perry's Sharks Trudging back to their day jobs in Bristol

Right Shark and Left Shark had great time at the Super Bowl in Arizona. (Well, one of them had a better time than the other.) But now it's back to…

February 10, 2015, 11:33 AM EST

SI's Swimsuit Models Look a Bit Less Lovely If They Have Cable Instead of DirecTV Hannah Davis, Chrissy Teigen and Nina Agdal get Rob Lowed

To date, Rob Lowe has been the only celebrity to suffer physical indignities in Grey's DirecTV campaign making fun of cable customers. But now he can add three famous supermodels…

February 10, 2015, 6:37 AM EST

Snickers Took Over the Back of SI's Swimsuit Issue With a Ssssplendid 'You're Not You' Ad Model becomes Medusa

Snickers and BBDO New York have followed up their brilliant "Brady Bunch" Super Bowl ad with an inspired print piece—taking over the back cover of Sports Illustrated's new Swimsuit Issue…

February 9, 2015, 5:28 PM EST

Carl's Jr. Has Some Voluptuous Data on the Charlotte McKinney Ad, Its Biggest Hit Ever An all-natural juggernaut

Its agency is one of the more sophisticated out there. And ads about female empowerment are on the rise. So why does Carl's Jr. remain stubbornly Neanderthal, continuing its now…

February 9, 2015, 6:52 AM EST

Merrell Thrills and Frightens People With a Crazy Oculus Rift Mountainside Hike First 'walk around' commercial VR experience

You know you've designed a good Oculus Rift virtual reality experience when people emerge from it squealing in delight and with their knees trembling. Hiking boot brand Merrell did one such…

February 6, 2015, 3:16 PM EST

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