Spike Jonze Turned an Unnoticed Moment From His Apple Shoot Into a Dog Rescue PSA

Featuring a cameo by his own pup, Wolfpack

See Spot Rescued

There were plenty of notable characters in the remarkable behind-the-scenes video from Spike Jonze’s recent Apple shoot. But one cameo—that you almost certainly didn’t notice—is the subject of a whole new PSA that the director helped to produce.

@nudd Tim Nudd is a former creative editor of Adweek.