Warby Parker and Arby’s Team Up to Create WArby’s This April Fools’ Day

'Arby's has an eye for meat. Warby Parker has meat for eyes'


This Sunday is April Fools’ Day, and the hijinks are getting off to an amusing start with WArby’s—a purported joint venture between eyewear maker Warby Parker and fast-food purveyor Arby’s.

@nudd Tim Nudd is a former creative editor of Adweek.