Heineken Says It ‘Missed the Mark’ With Ad That Chance the Rapper Called Racist

'Sometimes, Lighter Is Better' spots are pulled from YouTube

Heineken USA

Heineken USA has pulled a Publicis campaign themed “Sometimes, lighter is better” off its social channels after Chance the Rapper criticized one spot in the series as racist.

@nudd Tim Nudd is a former creative editor of Adweek.