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Heineken USA has pulled a Publicis campaign themed “Sometimes, lighter is better” off its social channels after Chance the Rapper criticized one spot in the series as racist.
The campaign featured four 15-second executions in which a bartender at an outdoor party uses binoculars to see what everyone is drinking. In each spot, he spies someone with a “heavy” drink—like a cocktail, glass of wine or spirits—and slides a Heineken Light down the bar to them.
“Sometimes,
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