Old Spice's New Print Ad in GQ Contains a Full-Sized Disposable Paper Blazer

Scented with the 'luxurious smells' of Old Spice Captain

Fragrance advertisers think they’re cool with their scent-strip print ads in glossy magazines. But Old Spice, as it so often does, one-ups the industry with its latest stunt—a print ad in the new GQ that doesn’t just have a scent strip, it contains a fully scented man-sized disposable paper blazer that you can wear proudly around town, and then discard.