Stacy Straczynski
AOL Search Boasts Highest Click-Through Rates
Performance Marketing
AOL search users are more likely to click on ads than any other major search engine. According to research released earlier this week by Chitika, a search-based online ad network, [...]
Updated: AOL Search Boasts Highest CT Rates
Performance Marketing
AOL search users are more likely to click on ads than any other major search engine. According to research released earlier this week by Chitika, a search-based online ad network, [...]
How to Maximize Sales Potential in a Changed Economy
Brand Marketing
The holiday season is a time of celebration for many retailers. But once it’s over, keeping sales moving in the right direction can be a challenge. To help give retailers [...]
Retailers Report Mixed November Sales
Brand Marketing
The traditionally bustling holiday shopping kickoff had little impact on November sales for several large retailers, as consumers continued to seek out discounts. Department stores by far experienced the greatest [...]
Wine Consumers Trading Down and Out
Brand Marketing
Consumers will toast in holiday cheer with wine again this year, but many are making category trade-downs and trade-outs due to economic factors, per a new survey released by Mintel [...]
Social Media Users Really Are More Social
Performance Marketing
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that [...]
Beer, Snacks Top Consumer Satisfaction Index
Brand Marketing
In these tough economic times, consumers are pleased with their comfort foods, according to the latest American Customer Satisfaction Index released this week. The quarterly report, which measures customer satisfaction [...]
JiWire: Airport Web Users Let Time Fly By
Performance Marketing
Most travelers who log on to airport Wi-Fi stay on for 30 minutes or more, according to a new study by JiWire. The second Mobile Audience Insights Report, released today [...]
With Social Media, Who Needs Santa?
Performance Marketing
‘Tis the season for social media. Seventeen percent of U.S. consumers plan to leverage social media sites to assist in their holiday shopping this year. The majority (60 percent) will [...]
Harley-Davidson Revs Product Placement
Brand Marketing
Harley-Davidson hopes to ride onto screens large and small in coming months. The motorcycle brand announced last week that it is has teamed up with entertainment consulting agency Davie Brown [...]