Social Media Users Really Are More Social


Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media.
 
The study, in which MicroDialogue surveyed more than 1,200 U.S. social media users between the ages of 18 and 65-plus, revealed that social media tools now play a key role in keeping consumers connected.

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