Sami Main

Sami Main

Sami Main is a staff writer for Adweek.
Sami Main is a staff writer for Adweek, where she specializes in covering the digital publishing industry, emerging influencers, video networks and brand partnerships.

Pamela Drucker Mann Becomes Condé Nast’s Chief Revenue and Marketing Officer

Pamela Drucker Mann is the first woman to hold the position at the publisher.

Why Allure and Teen Vogue Focus on Innovation Rather Than Data

Creating content specifically for an algorithm is a 'flawed approach

We Turned the Tables on the Host of Wiki What?, a New Facebook Watch Show From Hearst

Josh Gondelman lets celebs edit their own Wikipedia pages for accuracy.

Ad Views During Streaming Live News Programming Grew by 150% in a Year

Digital audiences are proving to be highly engaged, with about a 98% ad completion rate as of earlier this year.

Digital Publishers Are Using Traditional Demographics Less and Less in Their Native Advertising

BuzzFeed, Slate and others' audiences don't like binary distinctions.

Vice’s Pivot to Linear Television Makes It the Ultimate Media Rebel

Vice spoke on a panel of fellow media 'rule breakers' about its transition to linear media.

Brands, Agencies and Publishers Make the Case for Optimism in the Creative Industry

Consumers want brands to take a stand, while fear and cynicism are negative motivators that are better ignored.

Martha Stewart Living’s Editor in Chief on the Magazine’s Redesign and Keeping the Business Relevant

Elizabeth Graves also shares her thoughts on monetizing classic content.

GE’s Droneweek Will Air on Viceland During a Week of Drone-Related Programming

The footage shows off the brand's most interesting and remote facilities.

This Emoji Marketing Startup Just Announced a Partnership With India’s Second-Biggest Operating System

Brands like Starbucks and Netflix are using Inmoji.