Pamela Drucker Mann is the first woman to hold the position at the publisher.
Sami Main is a staff writer for Adweek.
Sami Main is a staff writer for Adweek, where she specializes in covering the digital publishing industry, emerging influencers, video networks and brand partnerships.
Digital audiences are proving to be highly engaged, with about a 98% ad completion rate as of earlier this year.
Consumers want brands to take a stand, while fear and cynicism are negative motivators that are better ignored.