2 Ads You Can’t Watch and a Movie That Doesn’t Exist Win Top Honors at Cannes’ Social Lions

'Designed from the culture up, not with a film down'

Tourism Australia, Nike and Skittles won big. Photo Illustration: Yuliya Kim: Sources: Tourism Australia, Nike, Skittles

CANNES, France—Everyone knows being an influencer means having a relatable air of mystery around you, but the winners in this year’s Cannes Social Lions category have taken that to the next level.

@samimain sami.main@adweek.com Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.