2 Ads You Can't Watch and a Movie That Doesn't Exist Win Top Honors at Cannes' Social Lions

'Designed from the culture up, not with a film down'

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CANNES, France—Everyone knows being an influencer means having a relatable air of mystery around you, but the winners in this year’s Cannes Social Lions category have taken that to the next level.

As announced by Social & Influencer jury president Mark D’Arcy, vp and CCO for Facebook, the Grand Prix winner was a campaign that best represents the leap this industry is taking with regards to the social/influencer space.

Nike’s “Nothing Beats A Londoner,” from Wieden + Kennedy London with directors Megaforce, was “designed from the culture up, not with a film down,” D’Arcy told Adweek.



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