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Randall Rothenberg

The Definition of Advertising Has Never Been More Unclear

Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

This Is Why Advertisers Need to Get Serious About Video

Embrace new formats

We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high…

Voice: Cutting Out Complexity

As media is transformed by technology, don't forget who brought us to the dance: brands

Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch, McDonald’s, General Motors and…

Voice: West Coast, Meet East Coast

Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…

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