Randall Rothenberg | Adweek Randall Rothenberg | Adweek
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Randall Rothenberg
The Definition of Advertising Has Never Been More Unclear Source of both opportunity and crisis

For most of the past 100 years, if a marketer said he needed a new advertising campaign, everybody knew what that meant. The machine turned on. The marketer called the…

September 16, 2013, 11:29 AM EDT

This Is Why Advertisers Need to Get Serious About Video Embrace new formats

We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high…

April 28, 2013, 11:46 PM EDT

Voice: Cutting Out Complexity As media is transformed by technology, don't forget who brought us to the dance: brands

Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch, McDonald’s, General Motors and…

December 11, 2012, 6:14 AM EST

Voice: West Coast, Meet East Coast Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…

October 1, 2012, 11:32 AM EDT

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