5 Digital Video Trends to Watch for at This Year’s NewFronts

And why such content is critical in a post-TV world

Digital video advertising surged to a record $9.1 billion, up 53 percent from 2015. Getty Images

When six visionary companies and the IAB joined forces for the Digital Content NewFronts in 2013, we had only two fixed ideas. First, video content mattered. Second, everything else would change. We were exquisitely correct.

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This story first appeared in the May 1, 2017, issue of Adweek magazine. Click here to subscribe.
@r2rothenberg Randall Rothenberg is CEO of Interactive Advertising Bureau.