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Kenneth Hein

Nielsen: Global Consumer Confidence Bounces Back

Consumer confidence is heading in the right direction, according to the latest Nielsen Global Consumer Confidence Index. Worldwide the index rose to 86 points, a nine-point spike from six months…

Nielsen's Whiting Joins MarkMonitor Board

Brand protection company MarkMonitor has named Nielsen Co. vice chair Susan Whiting to its board of directors. MarkMonitor offers services that help protect companies from online fraud, brand abuse and…

Kodak Broadens Its 'Smile'

Kodak, this week, will hit the airwaves with its first new brand campaign since 2005. Beginning Oct. 31, the imaging giant will tell consumers “It’s Time to Smile” through a…

Watchdog Group Calls for Baby Einstein to Change Name

After winning a major battle against Baby Einstein, the watchdog group Campaign for a Commercial-Free Childhood is pushing its case further, calling for the Disney brand to change its name.The…

Kodak Broadens Its 'Smile'

Kodak this week hits the airwaves with its first brand campaign since 2005. Beginning Oct. 31, the imaging giant will tell consumers "It's time to smile" through a series of TV…

Updated: Disney Offers 'Baby Einstein' Refund

Disney is giving consumers who purchased Baby Einstein DVDs their money back. Disney is offering a full refund of $15.99 to anyone who purchased a Baby Einstein DVD between June…

News America Business Expands In-Store Offerings

News America Marketing is getting more aggressive targeting clients outside of the consumer packaged goods realm. The division of News Corp., best known for its SmartSource Coupon Machines and Shelftalk…

News Corp. Unit Expands In-Store Offerings

News America Marketing is getting more aggressive targeting clients outside of the consumer packaged goods realm. The division of News Corp., best known for its SmartSource Coupon Machines and Shelftalk…

Jameson Pours It On

If you haven’t met John Jameson yet, the odds are you will soon. The namesake of the popular Irish whiskey is the centerpiece of a new $14 million campaign that…

Report: In-Store Marketing Beats Out Traditional Ads

In-store marketing is more effective than traditional ads, according to “The Elements Report” released today (Oct. 20). Nearly a third (32 percent) third of the 999 shoppers polled online in…

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