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Gregory Solman

Suzuki: 'Live Large, Drive Small'

LOS ANGELES Siltanen & Partners is launching its first work for American Suzuki Motor, introducing the tagline, "Live large. Drive small."The spots, which began breaking over the weekend, focus on…

Suzuki 'Lives Large, Drives Small'

Siltanen & Partners is launching its first work for American Suzuki Motor, introducing the tagline, "Live large. Drive small."The spots, which began breaking over the weekend, focus on young people…

Hyundai Gives Its Goodbye to Goodby

LOS ANGELES "It's still pretty friendly" between us, said Jeff Goodby, hours after learning last week that Hyundai Motor America is shifting its creative from Goodby, Silverstein & Partners to…

Profile: David Shane

Having directed the Creative Arts Emmy-winning "Swear Jar" Bud Light spot for DDB Chicago -- where the promise of a Bud Light elicits an office eruption of vulgarity -- David…

Hyundai Preps Creative Shift

LOS ANGELES Hyundai Motor America today told lead agency Goodby, Silverstein & Partners in San Francisco that it would transition creative chores to World Marketing Group in Irvine, Calif., sometime…

MySpace Music Takes It Outside

MySpace Music breaks its first outdoor campaign today in New York's Times Square and on the Sunset strip in Los Angeles, according to Angela Courtin, svp of marketing, entertainment and…

MySpace Music Takes It Outside

LOS ANGELES MySpace Music breaks its first outdoor campaign today in New York's Times Square and on the Sunset strip here, according to Angela Courtin, svp, marketing, entertainment and content.…

Bud's 'Swear Jar' Takes Creative Arts Emmy

LOS ANGELES David Shane won the first Academy of Television Arts & Sciences' Creative Arts Emmy Award for commercials that never air on television.Shane was tapped for directing the Bud…

'Hallelujah!' Southwest Breaks New Effort

LOS ANGELES GSD&M Idea City's latest campaign for Southwest Airlines is exploiting a temporary "point of difference" related to how the carrier is treating customers compared to others, said group…

Shops Innovate to Survive Tough Times

LOS ANGELES When independent Knoodle finally conceded this summer that the Phoenix ad market wasn't going to rise from the ashes, it fashioned a unique pay-for-play scheme to rekindle its…

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