Emma Bazilian

Emma Bazilian

Emma Bazilian is a senior editor for Adweek.
Emma Bazilian is a senior editor for Adweek, where she specializes in covering the publishing industry, media influencers, luxury brands and more.

Q&A: Sports Illustrated Editor Chris Stone on Scoops, Social and the Swimsuit Issue

The brand's famous midwinter issue hits newsstands this week.

Infographic: How Gens X, Y and Z Consume Video Content

There are compelling differences when consumers go to various video platforms to watch product reviews.

Mother Jones Wins Magazine of the Year at 2017 Ellies

The 41-year-old bimonthly beat out The New Yorker, Cosmopolitan, The California Sunday Magazine and New York magazine.

Infographic: Here Are the Types of Ads Super Bowl LI Viewers Are Most Looking Forward to

Some of the results were obvious (who doesn't love cute animals?) while others were less expected.

Condé Nast Ditches the Title of ‘Publisher’ in Major Executive Shake-Up

The title of "publisher" is no more at Condé Nast. Today, the legendary company unveiled a major reorganization of its advertising sales team that has single-title publishers giving way to multibrand "chief business officers" and category-specific "chief industry officers."

Cosmopolitan’s New Editor Is Bringing Her Health and Digital Know-How to Hearst

Specs Who Michele Promaulayko  Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health

Media, Marketers and Shaq Hit CES

Earlier this month, media and marketing execs joined nearly 170,000 tech nerds in Las Vegas for CES, the world's largest consumer electronics showcase organized by the Consumer Technology Association. Here, […]

Infographic: How Storytelling Is Helping Brands Sell More Products

It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of popular demand for good stories, if binge-watching, binge-listening, and binge-reading statistics are an indicator," explained Ilya Vedrashko, svp and director of research at Hill Holliday's consumer research arm, Origin.

Infographic: How Millennials and Baby Boomers Consume User-Generated Content

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to talk about brands. But how different generations of people create, consume and share this type of user-generated content varies widely.

Infographic: How Programmatic Is Getting a Major Boost This Holiday Season

If it seems like the deluge of online holiday advertising is starting earlier every year, you're not just imagining things: According to new data from ad tech company Index Exchange, the beginning of the 2016 holiday advertising season started several weeks earlier than usual. This year's other big holiday ad trend? Programmatic, of course, which saw a steep rise around the globe.