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Charlie Warzel

Mashable Unveils New Native 'Social Lift' Ad Unit

Announcement caps off a week of high visibility for the site in Austin

Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd.  Called Social Lift, the product is a natural…

The Native Advertising Argument Is Far From Over

Andrew Sullivan, Ben Smith face off in spirited debate

Every so often the stars align and the panel gods break the monotonous cycle of dispassionate, talking point-riddled "new media" discussions. Such was the case last night during a spirited…

New York Times Co. Will Try to Sell Off Boston Globe

Amid ad struggles, publisher looks to shed assets

The New York Times announced it planned to unload The Boston Globe and its related properties, which would further strip the company of assets outside of the paper of record.…

ESPN Is Now Targeting You Via Online Radio

New technology looks to fill 'huge hole' in the radio industry

As part of a companywide effort to up its digital ad game, ESPN is looking to innovate in an area often shunned by tech advancements: radio.  For the sports giant, the…

YouTube Phenoms Raise Record Cash

FreddieW shows advertisers why they should pay attention to original Web series

If you're a casual browser of the Web, or just a TV-first person, you might not be paying close attention to the torrent of original video content floating around YouTube.…

Ars Technica Ads Get Ahead of the Story

Tech site develops predictive platform to monetize traffic surges

In an analytics-obsessed Web climate, everyone is chasing the big story. The problem is, more often than not, big breakout traffic scoops yield attention, eyeballs and notoriety, but very few…

ESPN's Dynamic Wallpaper Ad Looks to Cure Banner Blindness

Wide-screen HD video, real-time results hope to draw audience, engagement

In the digital ad world, where static, unimaginative banner ads have been the standard unit for years, innovation is slowly breathing life into the drab and increasingly detested format. ESPN.com today (Friday,…

NBCUniversal Shuffles Digital Sales Staff

Schiller and Bhatia take on expanded roles in digital

NBCUniversal has announced numerous changes to its digital ad sales staff, with evp, digital media sales Scott Schiller and digital evp of strategy and operations Krishan Bhatia taking on expanded…

Advertisers Ready to Make an Impression

Web ad business finally moves to a new measurement standard, but it could get messy

In early 2013, the online ad industry will finally rally around the concept of viewable impressions—just don’t expect everyone to hop on board at once. As part of the Making Measurement…

The Weather Channel Hires New Digital Ad Chief From Fox News

Jeremy Steinberg to lead online sales and programmatic buying

After tallying record numbers last month, The Weather Channel tapped Fox News vp of digital sales Jeremy Steinberg to lead its digital ad team from New York. An 11-year veteran at…

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