A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its…
This year, like the one before it, nobody "won" South By Southwest Interactive. This is not news, nor is it a surprise for a festival that's been in the middle…
This morning, The New York Times announced it will begin rolling out a prototype version of its newly designed website for employees inside the company firewall with plans to expand…
Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd. Called Social Lift, the product is a natural…
At a packed keynote panel that left many SXSW attendees watching from overflow rooms, SpaceX, Tesla and PayPal founder Elon Musk gave convention goers a glimpse of his "insane" life. Throughout…
Nerd convention. Dorkapalooza. Geek heaven. Just a few names that were bandied about last weekend to describe the annual gathering of sports' intellectual cabal at MIT's Sloan Sports Analytics Conference.…
Is the viewable impression going nowhere fast? A full two years after the Interactive Advertising Bureau, Association of National Advertisers and the 4A’s launched Making Measurement Make Sense (3MS), a…
In a shakeup at Federated Media Publishing, CEO Deanna Brown announced today that she'll be departing the company, leaving current executive chairman and former CEO John Battelle to return to…
Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think. The big-data-standardized-units-programmatic-platform crew at #iabalm is a…
AOL board member and Gilt vice chairman Susan Lyne has been appointed CEO of AOL's brand group, the company said this morning. As head of AOL's brand group, Lyne will be…
