Brendan Gahan

Micro-Influencers and the Blind Spot in Your Influencer Marketing

Opinion: The marketing world is poisoning this invaluable well by applying the same bad habits seen with larger-scale influencers to the new, “untapped” audiences of smaller, micro-influencers. Brands too often work with creators on one-time engagements only to move on to the next, when they should instead be forming long-lasting, mutually beneficial partnerships.