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Bernhard Warner

IQ News: Think New Ideas Tackles Relaunch of NFL Players' Site

Players INC, the for-profit marketing arm of the National Football League players' union, has hired Think New Ideas, New York, as its interactive agency of record. In so doing, Think…

IQ News: The Mining Co. Opens Stores

Figuring that human interaction will make a clear difference in the overcrowded e-commerce marketplace, The Mining Co., New York, is expanding its guide concept--in which people give Internet recommendations…

IQ News: Have A CD And A Smile: Coke Sets Web Promo

While Coca-Cola discusses online media duties with two Web agencies (IQ News, Nov. 2), the Atlanta-based soft drink behemoth is prepping to launch its biggest online promotion ever for…

IQ News: DVCI Buys Two Neighbors

In an effort to expand beyond its New Jersey roots, Morristown-based Dugan Valva Contess Interactive (DVCI) is in the process of acquiring two Web specialty shops, Muffin-Head Productions and…

IQ News: Commerce In Store For Levi's

One of the Web's first advertisers, Levi Strauss & Co., is finally joining competitors The Gap and Bugle Boy in electronic commerce. The San Francisco-based clothing manufacturer is expected…

IQ News: Visa Unveils Push To Be Everywhere In E-Comm

Visa is looking to be the official credit card of the Web, that is, as much as any product can grab top billing on the owned-by-all Internet. The…

IQ News: Portal Closing? Lycos Prepares To Launch Network Of Sites

The fruits of Lycos' $274 million buying spree, which includes the acquisition of online directory WhoWhere and community site Tripod, is beginning to take shape. Officials at the Framingham,…

IQ News: Zapata's Master Plan Misfires

After aiming at the Web, Zapata won't pull the trigger. Fifty eight-year-old Michael Selzer plans some day to move his five-person online book-selling operation from his dining room…

IQ News: Bye, Bye Banner? Schwab Strategy Disses Clicks

In yet another "no confidence" vote for themuch maligned banner ad, Charles Schwab & Co., San Francisco, confirmed rumors it is scaling back on Web banner buys for its…

IQ News: Will Global Economic Crisis Drag the Net Along with It?

With investors bailing out on the tech-heavy Nasdaq Composite, increasingly bearish predictions of a recession and global economic crisis looming, the question has been posed by some industry observers:…

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