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Bernhard Warner
IQ News: Think New Ideas Tackles Relaunch of NFL Players' Site

Players INC, the for-profit marketing arm of the National Football League players' union, has hired Think New Ideas, New York, as its interactive agency of record. In so doing, Think…

November 30, 1998, 12:00 AM EST

IQ News: The Mining Co. Opens Stores

Figuring that human interaction will make a clear difference in the overcrowded e-commerce marketplace, The Mining Co., New York, is expanding its guide concept--in which people give Internet recommendations…

November 30, 1998, 12:00 AM EST

IQ News: Commerce In Store For Levi's

One of the Web's first advertisers, Levi Strauss & Co., is finally joining competitors The Gap and Bugle Boy in electronic commerce. The San Francisco-based clothing manufacturer is expected…

November 9, 1998, 12:00 AM EST

IQ News: Have A CD And A Smile: Coke Sets Web Promo

While Coca-Cola discusses online media duties with two Web agencies (IQ News, Nov. 2), the Atlanta-based soft drink behemoth is prepping to launch its biggest online promotion ever for…

November 9, 1998, 12:00 AM EST

IQ News: DVCI Buys Two Neighbors

In an effort to expand beyond its New Jersey roots, Morristown-based Dugan Valva Contess Interactive (DVCI) is in the process of acquiring two Web specialty shops, Muffin-Head Productions and…

November 9, 1998, 12:00 AM EST

IQ News: Visa Unveils Push To Be Everywhere In E-Comm

Visa is looking to be the official credit card of the Web, that is, as much as any product can grab top billing on the owned-by-all Internet. The…

November 2, 1998, 12:00 AM EST

IQ News: Portal Closing? Lycos Prepares To Launch Network Of Sites

The fruits of Lycos' $274 million buying spree, which includes the acquisition of online directory WhoWhere and community site Tripod, is beginning to take shape. Officials at the Framingham,…

October 26, 1998, 12:00 AM EST

IQ News: Zapata's Master Plan Misfires

After aiming at the Web, Zapata won't pull the trigger. Fifty eight-year-old Michael Selzer plans some day to move his five-person online book-selling operation from his dining room…

October 26, 1998, 12:00 AM EST

IQ News: Bye, Bye Banner? Schwab Strategy Disses Clicks

In yet another "no confidence" vote for themuch maligned banner ad, Charles Schwab & Co., San Francisco, confirmed rumors it is scaling back on Web banner buys for its…

October 26, 1998, 12:00 AM EST

IQ News: Will Global Economic Crisis Drag the Net Along with It?

With investors bailing out on the tech-heavy Nasdaq Composite, increasingly bearish predictions of a recession and global economic crisis looming, the question has been posed by some industry observers:…

October 19, 1998, 12:00 AM EDT