U.S. Open Golf Sponsors Dominated Spending on New Ad Placement Last Week

Advertisers spent $35 million on placement for new ads during the tournament.

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The U.S. Open golf championship truly drove ad spending on new broadcast spots last week.

Not only was the broadcast the top destination for new ads, but Kantar Media’s list of the top five spenders on national broadcast placement for new creative includes four U.S. Open sponsors and the USGA, which stages the tournament.

Spending on national broadcast placement for new ads was down last week, falling to around $97 million compared with $109 million the week before, according to Kantar Media. The decrease can be attributed at least in part to the previous week’s inflated numbers due to the cost of advertising during the NBA Finals.

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