3 Automotive Brands Dominated Spending on New Creative Last Week

Spending was highest during the NBA Finals

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Three automotive brands populated Kantar Media’s list of last week’s top spenders on national broadcast placement for new campaigns. Spending on new creative increased last week, with 594 advertisers devoting around $95 million on placement for new campaigns, an increase of nearly a third over the previous week’s total of roughly $72 million, although well short of the $122 million mark set the week before that. Of that, advertisers devoted nearly $8.7 million on placement during the first two games of the NBA Finals between the Golden State Warriors and the Cleveland Cavaliers last week.

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