Warner Brothers Topped the List of TV’s Biggest Spenders on New Ads Last Week

Advertisers spent $14 million during the NBA Finals

The studio spent nearly $1.3 million on a new 15-second trailer touting the critical and box office success of Wonder Woman. Warner Bros

Last week saw an increase in advertiser spending on national broadcast placement for new ads. Advertisers devoted $109 million to new creative, up from $92 million a week earlier, according to Kantar Media. The spending increase came despite the number of brands advertising increasing by just two, from 594 to 596.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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