Mr. Clean Will Seduce You With His Cleaning Abilities in the Brand's Bizarre Super Bowl Ad

Leo Burnett Toronto is behind the spot

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Mr. Clean may not be down with dirt, but he’s definitely able to get down and dirty on the dance floor. Turn on some old-school R&B, hand him a trusty magic eraser and he will not only leave your surfaces absolutely spotless but also … seduce you?

That’s how things unfold in the brand’s first Super Bowl ad, created by Leo Burnett Toronto. The 30-second spot will run during the third quarter of the game.

The ad opens on Sarah, a regular woman just hanging out in her kitchen.

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