Why AI Is the New Battleground for Brand Marketers

Embracing consistency and effective frequency

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Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist.

Some perspective: When Ray Kroc walked into the McDonald brothers’ restaurant in 1954, he was taken aback with the efficiency and replicability of the facility. That evening, “visions of McDonald’s restaurants dotting crossroads all over the country paraded through [his] brain.” McDonald’s lore never mentions what Kroc thought of the actual food, because he wasn’t selling food.

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This story first appeared in the Jan. 8, 2018, issue of Adweek magazine. Click here to subscribe.