WPP Is the Big Winner In Pharma Giant Sanofi's $1 Billion Global Review

Havas also picks up U.S. business

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

French pharmaceutical company Sanofi today resolved a five-month review of all of its marketing partnerships, most significantly adding WPP to its roster and assigning additional responsibilities to Havas.

WPP won the majority of the business, and GroupM’s Mindshare will be the client’s new global media agency of record, handling ad planning and buying duties for more than 60 countries around the world.

The two main exceptions are Japan, where Hakuhodo will manage media for the company’s consumer health-care division, and the U.S.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in