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Publicis Groupe confirmed weeks of rumors today, announcing the merger of its SapientNitro and Razorfish networks to create a new global operation it's calling SapientRazorfish. The goal is to better meet clients' digital marketing needs within a single organization.
According to a statement from Publicis, the move, which had been in the works for months but still came as news to most of the two units' 10,000-plus employees around the world, creates a network "designed to better fuse the significant experience and technology capability across the two businesses in response to client needs for digital expertise at scale."
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