Here Are the Finalists for the Second-Annual Shorty Social Good Awards

McCann New York's Fearless Girl is a contender in four categories

Liz Plank, executive producer at Vox, at last year's Shorty Social Good Awards ceremony
Shorty Social Good Awards

The second-annual Shorty Social Good Awards will return to New York on Nov. 15 to honor the year’s best in cause marketing. Today, the Shorty Awards released its 2017 finalists, including the Fearless Girl statue, which received nods in five separate categories.

“As we gear up for the 10th-annual Shorty Awards, it’s exciting to see that the second-annual Shorty Social Good Awards has seen a significant increase in interest and entries,” said Gregory Galant, Shorty Awards co-founder and CEO of Muck Rack.

Galant said the social justice category received the most submissions.

“Typically, campaigns tend to reflect what is happening right now, so it is not surprising that issues that affect us all, such as education, public health, civic engagement and sustainability, are what brands have chosen to focus on this year,” Galant said.

Fearless Girl is a finalist in the social justice category and four others: financial services, corporate-community partnership, overall Instagram presence and real-time response.

The gender equality in leadership message of the Fearless Girl statue, which was created by McCann New York for State Street Global Advisors, took a hit earlier this month when State Street Corp., the parent of the firm behind the campaign, doled out $5 million to 300 women and 15 black employees it paid less than their white, male counterparts.

Still, the campaign’s call for equality stands strong, and it won 18 honors at the Cannes Lions International Festival of Creativity, including four Grand Prix top honors.

Here are all of the 2017 Shorty Social Good Awards finalists broken down by category. Check out last year’s award winners here.

Best Mobile Campaign

Giving Your Poop a Voice: The New Language of Constipation
HARMAN and the 1,000 Dreams Fund Partner to Support the Next Generation of Female Leaders in Technol
Persil: Wild Explorers App
Tillamook Fill The Plates

Best Multi-Platform Campaign

Brutal Cut
I Stand with Planned Parenthood (#IStandWithPP)
National Geographic CHASING GENIUS
Project Literacy – First Words

Best On a Shoestring Campaign

Bronx Zoo Keeper Snaps
Brutal Cut
Charity Miles: Penguin #ProjectReadathon with Save the Children
Nando’s PERi-PERi: Everyone Is Welcome
The Big Hundred
Tillamook Fill The Plates

Best Pro Bono Campaign

Brutal Cut
Honor Roll
Take Down Gun Violence
Teddy Gun
UN Women #stoptherobbery

Best in Animal & Wildlife

Blood Market
Dr. Bronner’s “Protect Our Oceans” Campaign
Paul G. Allen’s Great Elephant Census: Arming Wildlife Conservation with Data
The Body Shop – Forever Against Animal Testing
The Extraordinary Honey Bee

Best in Civic Engagement

I Stand with Planned Parenthood (#IStandWithPP)
Teddy Gun
The Friendship breakfast
The John F. Kennedy Profile in Courage Award
Univision Contigo’s Civic Participation Initiative

Best work for Developing Nations

Brutal Cut
Kay Lasante: Health Care For Haitians By Haitians
The Asani Sanitary Napkin Program
The Peace Corps: Do The Unexpected
This quiz empowers women

Best in Education

Face the Future
Google Change Is Made with Code
The Abortion Pill & In-Clinic Abortion

Best in Emergency Relief

Duracell PowerForward
Good360 Brings Hope and Dignity to Southern Louisiana
Take Down Gun Violence
WestJet Christmas Miracle: Fort McMurray Strong

Best in Environment & Sustainability

“Under the Canopy”, Conservation International VR
Cigarettes: The Ultimate Clingy Ex
Dive Deeper 2
National Geographic CHASING GENIUS

Best in Poverty & Hunger

#RedNose Day at Walgreens
Sportsman Channel’s HUNT.FISH.FEED
The OzHarvest Market
The Power of Clean
Tillamook Fill The Plates
WhyHunger Annual Hungerthon Campaign

Best in Public Health

Be Your Own Baby
IT’S ON US: Autocorrect
Nasty or Nice

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