Deutsch Welcomes New Group Planning Director to Its New York Office

Michelle Rowley will focus on Acuvue and new business

Rowley has spent nearly 20 years in brand planning and research roles.
Deutsch

Deutsch recently welcomed Michelle Rowley as group planning director on Johnson & Johnson’s global Acuvue account and new business efforts. She started in the role on April 3.

“Michelle’s passionate about finding strategic insights that will take our creative and our client’s business to new levels,” Deutsch New York CEO Val DiFebo said in a statement. “We’re excited to have her on the Deutsch team. She’s a collaborative spirit and her global, multidisciplinary experience make her a great addition to the agency.”

Rowley joined Deutsch from Deep Focus, where she served as director of brand planning since 2014, managing strategy for such clients as Purina, Nestle, Unilever and Frito-Lay.

Before joining Deep Focus, Rowley spent five and a half years as vp of brand planning at Grey New York, where she focused primarily on P&G Beauty and revitalizing its global Pantene business. Prior to that, she spent over four and a half years in the same role at SS+K, working with clients including Time Warner Cable, The Lance Armstrong Foundation and msnbc.com.

Rowley’s arrival at the agency preceded the announcement earlier this month that Deutsch is launching an artificial intelligence practice.

The agency’s New York office has also made several changes in recent months, parting with its chief technology and chief strategy officers and eliminating the former position prior to debuting the new AI offering. It also promoted Rachel Mercer in March to a new role, vice president and digital strategy director.