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All laundry detergent has chosen DDB New York as its creative and strategic agency of record after a competitive review that launched in December 2016.
“We are excited to welcome DDB to our family of agencies,” said Bridgette Miller, vp of marketing for the brand. “DDB brings great energy, experience and creative insight as we continue to bring our brand positioning to life and focus on households with kids.”
DDB will lead advertising efforts for the entire All suite of products, which includes various detergents, fabric softeners and “pacs,” powdered detergent packets.
All’s last
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