YouTube's Famous 'Slow Mo Guys' Get You Up to Speed in Ads for the Video Site

They 'make every second epic'

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The Slow Mo Guys are shifting into the fast lane.

As part of YouTube's ongoing effort to introduce its popular channel stars to a wider audience, Gavin Free and Dan Gruchy are appearing in a multimedia push that includes TV, print, billboard and online ads. The campaign, breaking now in the U.K., is tagged "You make every second epic," and also highlights Vice News and beauty vlog Zoella. (In the U.S., YouTubers like Bethany Mota and Michelle Phan starred in similar ads earlier this year.)

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