Your bum starring in new Gap site

Now that we all have been assured and reassured that Joss Stone—but perhaps not her bum—is continuing to be employed by the Gap, here’s a post on the retailer’s latest site, at the non-branded URL watchmechange.com. We played around with it, and came away thinking, while it’s fine to play around with, it can’t decide whether it’s a product- focused site or a game of digital dress-up that you can send to friends. The site does let you change the shape, face and hairdo of the model, and you can swap different clothes in and out, but there’s no way to actually buy any clothes—so what, exactly, is the point? (Yeah, Crispin,