This is your brain on D&M Publishers' books

D&Mkapow copy

This ad campaign from Rethink in Vancouver for D&M Publishers, an independent publishing house in Canada, might be a tad too clever for its own good. See the three full ads here. Or maybe the approach is spot-on, considering the target audience of presumably brainy readers who don't mind working an extra beat to take in the ads' subtly mind-blowing message. Either way, it's somewhat amusing that the ads rely entirely on visuals to make their point—an unintentionally ironic nod, perhaps, to the fact that no one reads anymore. But I might be reading too much into it. Via Ads of the World.

—Posted by David Gianatasio

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