Advertisement

This is your brain on D&M Publishers' books

D&Mkapow copy

This ad campaign from Rethink in Vancouver for D&M Publishers, an independent publishing house in Canada, might be a tad too clever for its own good. See the three full ads here. Or maybe the approach is spot-on, considering the target audience of presumably brainy readers who don't mind working an extra beat to take in the ads' subtly mind-blowing message. Either way, it's somewhat amusing that the ads rely entirely on visuals to make their point—an unintentionally ironic nod, perhaps, to the fact that no one reads anymore. But I might be reading too much into it. Via Ads of the World.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS