You'll need 3-D glasses for Super Bowl XLIII
Exciting news in the perennially up-and-coming field of 3-D technology: Four marketers are teaming up to air two commercials in super-fabulous 3-D as part of a special "event" during this year's Super Bowl telecast on Feb. 1. The ads, which will run at the end of the second quarter (a big bathroom-break moment, unfortunately), will be a 3-D trailer for DreamWorks Animation's upcoming 3-D feature film, Monsters vs. Aliens, and a 60-second spot in 3-D for PepsiCo's SoBe Lifewater. The other two marketers involved are Intel, which has made 125 million pairs of 3-D glasses for the occasion (to be made available at various retail locations), and NBC, this year's Super Bowl broadcaster, which will also air a 3-D episode of Chuck the following day (to be promoted under the slogan "Don't Chuck your glasses"). The whole thing is ludicrous enough to get lots of attention, but don't expect the Lifewater ad to knock your socks off. It will feature "the SoBe lizards and stars from DreamWorks' Monsters vs. Aliens [dancing] alongside current NFL stars."
—Posted by Tim Nudd
- Bonnier Acquires Source Interlink's Motorcycle Titles, Sells TransWorld Group
- It’s Official: Deborah Turness Named President of NBC News
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Young Tumblr Marketers Have Strong Advice for Yahoo
- 67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
- Ziff Davis Nabs NetShelter
- Pinterest Adds Advertiser-Friendly Features
- TripAdvisor Hires Shops for Its First Offline Campaign
- Ad of the Day: Coca-Cola
- The New York Times Reinvents the Boring Banner Ad
- PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
- Obscure Direct Response Brands Dominate Facebook Chatter
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- Shopper Marketing Is Going Mainstream
- Online Video Ads Have Higher Impact Than TV Ads
- Can the Empire State Building Brand Its View?
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.