Yes, ladies, you can be a 'Baywatch' Babe

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


If it called for actually having to marry Kid Rock, I don’t know if I’d go for the gig of being a Baywatch Babe, but the series is giving women the chance, as part of a contest surrounding the release of Baywatch on DVD on October 30. Aspiring babes are urged to submit their photos to Baywatchondvd.com—one of them, through visitor votes, will be named the "Official Baywatch on DVD" babe. (The current leader is pictured at left.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in