X-Ray Specs App Lets You Undress Models in Clothing Catalog | Adweek X-Ray Specs App Lets You Undress Models in Clothing Catalog | Adweek
Advertisement

X-Ray Specs App Lets You Undress Models in Clothing Catalog Make Moosejaw's bulky outerwear disappear

Outdoor-clothing retailer Moosejaw is one of the few brands currently using augmented reality to its full potential—i.e., for soft-core porn. Specifically, the dirty, dirty minds at the company have come up with an app that lets you undress the models in the catalog using AR technology. You simply download your high-tech X-ray specs app for the iPad or other iDevices and use it to hover over the catalog like a creeper hovering over a sleeping child. Now, most clothing retailers already show their models half naked. So, I suppose Moosejaw isn't objectifying models any more than usual—they're just leveling the playing field by removing those bulky outer layers. I won't say the app is jaw-dropping, but it's way better than one of those naughty floaty pens. And really, did you even hear of Moosejaw before this post? Via Mashable.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement