Would These Crazy 3-D Ads Inspire You to Travel More?

French rail campaign plays to passions of passers-by

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You're walking down the street and you see a giant 3-D mouth singing opera. Maybe you see an enormous, realistic rugby player taking a shower. Perhaps a gigantic Marilyn Monroe dress blowing in the breeze grabs your attention on your way to a bus stop that plays disco music if you touch the weird medallion-adorned hairy chest of a swarthy dude.

Well, if you're in France and you encounter any of these scenarios, you've probably come across the latest outdoor campaign from SNCF French Railways and agency TBWA\Paris.

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