Worst Ad Campaign of the Year? Sheets Energy Strips | Adweek Worst Ad Campaign of the Year? Sheets Energy Strips | Adweek
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Worst Ad Campaign of the Year? Sheets Energy Strips Setting a new mark for foul

This campaign for Sheets Energy Strips has to be the low point of 2011 advertising so far. This is a product you put in your mouth, yet it's being marketed with headlines that reference defecation. It's one thing to do a silly coupon—it's another to build a brand around this kind of thing. Pitbull (above) and LeBron James are among the company's celebrity endorsers (James is actually a co-founder of the company), but that won't do much to help its reputation—it'll just bring theirs down. If anyone has seen a worse campaign this year, enlighten us. Via Work That Matters. UPDATE: In response to this story, a Sheets spokesperson tells AdFreak: "We are not in the business of winning awards." 

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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